Cookie Policy

This Cookie Policy applies to the and site and applications inherent therein (“Sites”) which are operated by or on behalf of the Bühler Group. It sets out our use of Cookies, social plug-ins, analytic and tracking tools and other similar technologies on our Sites. It should be read in conjunction with our Privacy Policy.

The use of Cookies is standard on the Internet. Although most Web browsers automatically accept Cookies, the decision of whether to accept or not is yours. You have the choice to accept or decline Cookies by way of consent. You may adjust your browser settings to prevent the reception of Cookies, or to provide notification whenever a Cookie is sent to you.

By using our Sites, you are consenting to our use of Cookies in accordance with this Cookie Policy. If you do not agree to our use of Cookies in this way, you should refuse the use of Cookies by selecting the appropriate settings on your browser or not use our Sites. However, please note that if you do select such settings, not accepting the usage of Cookies, you may not be able to access the full functionality and comfort of our Sites.

1) What are Cookies?

Cookies are small files or pieces of information stored on your computer (or other Internet enabled devices, such as a smartphone or tablet) when you visit one of our Sites (“Cookie”). A Cookie will usually contain the name of the website from which the Cookie has come from, the "lifetime" of the Cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

2) What are Cookies used for?

We use Cookies to improve your browsing experience, make our Sites easier to use and to better tailor the Sites and our products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our Sites. For example, they are used to remember your preferences (language, country, etc.) while browsing and on future visits. We also use Cookies to compile anonymous, aggregated statistics that allow us to understand how people use our Sites and to help us improve their structure and content. This information does not reveal your identity "in the real world.

3) Who uses the information stored in Cookies?

The information stored in the Cookies from our Sites is exclusively used by us, except for those identified below as "third-party Cookies". Third-party Cookies are used and managed by external entities to provide services requested by us to improve our services and your experience when browsing our Sites. These external entities mainly provide us with access statistics and to ensure the performance of payment transactions.

4) Do we put Cookies on third-party support?

We may link our Cookies to websites of our partners, who are broadcasting advertisements for our brands and/or products. These Cookies are mainly used to present you appropriate content corresponding to your interests, and to evaluate your consultation of our content published on the Sites (including advertising).

5) What types of Cookies do we use?

Our Sites use Cookies and/or other similar technologies such as device-IDs, pixel tags or web beacons to collect and store certain information, including details or codes that the Sites transfer to or accesses from your computer hard drive or mobile device to store, and sometimes track your behavior in the web. Cookies and similar technologies enable you to be remembered when using that computer or device, to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content.

We use or may use the following types of Cookies:

  • Strictly necessary Cookies (Category 1). These are Cookies that are required for the operation of our Sites and under our terms with you. They include, for example, Cookies that enable you to log into secure areas of our Sites and use a shopping cart.
  • Analytical/performance Cookies (Category 2). They allow us to recognize and count the number of visitors and to see how visitors move around our Sites when they are using it. This helps us for our legitimate interests of improving the way our Sites works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality Cookies (Category 3). These are used to recognize you when you return to our Sites. This enables us, subject to your choices and preferences, to personalize our content, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting/Advertising Cookies (Category 4). These Cookies record your visit to our Sites, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our Sites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Name Description Category
BUHLER_SEO_Clickpath Click path 1
JSESSIONID Session-ID from delivery server 1
PageType ID of website type (not on first page) 1
ReferrerUrl URL of the called website 1
Cb-enabled Cookie-Banner 1
CTCNTNM_ad004dc336141dbf Stats.vertriebsassistent 4
__utma Cookie from Google Analytics: Used to distinguish users and sessions 4
__utmb Cookie from Google Analytics: set to determine new sessions/visits. 4
__utmc Cookie from Google Analytics: Set for interoperability with urchin.js. 4
__utmt Cookie from Google Analytics: Used to throttle request rate. 4
__utmz Cookie from Google Analytics: Stores the traffic source or campaign (where user comes from) 4
uuid2 Cookie from unique value for distinguishing browsers and devices. 4
bkdc Cookie from Registers anonymized user data for optimized online advertising 4
bku Cookie from Registers anonymized user data for optimized online advertising 4
IDE Cookie from (Google): For advertising on websites not belonging to Google. 4
uuid Cookie from Data about user visits to the website, such as which pages have been loaded. For advertising purposes. 4
uuidc Cookie from Data about user visits to the website, such as which pages have been loaded. For advertising purposes. 4
SEUNCY Cookie from ID for identification of the device when revisiting 4
ANON_ID Cookie from Information on interaction with website for advertising purposes. 4
uid Cookie from Several data is used for advertising purposes. 4
wam-sync Cookie from Unclassified 4
wui Cookie from Unclassified 4
AFFICHE_W Cookie from Unclassified 4
_GA Google Analytics
_UTM Google Analytics
_fbp Facebook Advertising

6) How to manage your Cookies preferences in your Internet Browser?

The settings from the Internet browsers are usually programmed by default to accept Cookies, but you can easily adjust it by changing the settings of your browser. However, if you choose to disable the Cookies on your browser, you might not be able to benefit from all the functionalities offered by our Sites, especially all functions, which are connected with a Login, need Cookies for a correct function mode. For more information on how to customize your Cookies options in your browser settings, please consult the following links:

You can also set an opt-out Cookie by clicking here. An opt-out Cookie prevents future collection. However, it only applies to the browser in question. To prevent data entry across different devices, you must therefore perform the opt-out on all devices and browsers used. If you delete your Cookies in a browser, the opt-out Cookie will also be removed.

Please be aware that if Cookies are disabled, not all features (e.g. online ordering) of the Sites may operate as intended.

For more information about other commonly used browsers, please refer to

7) Social media Plug-ins

Our Sites use social media plug-ins, from Facebook, YouTube, LinkedIn, Twitter, and a number of other providers. As a result, buttons of the respective providers are displayed, or content of the respective provider is integrated on the Sites.

When you visit a website via such a plug-in, your browser establishes a direct connection to the servers of that provider. The content of the plug-in is transmitted directly to your browser by the respective provider and integrated into the respective website. As a result, the respective provider receives in particular the information that your browser has visited the website in question and the IP address of the device used, even if you do not have an account with the provider. If you are logged in at the provider's website at the same time, the provider can assign the visit to your personal profile. If you interact with a plug-in - for example by pressing the "Like" button or making a comment - the corresponding information is transferred directly from your browser to the provider concerned and stored there. The interaction may also be published on the profile you hold with the provider and be visible to your contacts.

We use plug-ins to make our Sites more attractive and to make it easier and more comfortable for you to share content of our Sites. This also helps us to reach a wider audience for our Sites. Information about the processing of the data by the provider can be found in the provider’s privacy notice.

If you do not want the respective providers to collect information about you via our Sites, you must log out from the provider's website before visiting our Sites. Yet, even when you are logged out, providers use social plug-ins to place Cookies and to collect anonymous data which can be assigned to your profile, provided you log in to the respective provider's website at a later time. If such cases the respective provider processes your personal data as controller and in accordance with their own data protection regulations. If you want to prevent the provider from assigning data to your profile, you must delete the corresponding Cookies. You can also completely prevent the loading of plug-ins with add-ons for your browser, e.g. using "No Script" or "No-Script Suite".

8) Analytics and tracking tools

Our Sites use analytics and tracking tools to better understand the use of our Sites and to improve its content, functionality and irretrievability. For example, we can see from which pages most visitors come to us, which pages are visited most and from which pages most visitors leave us. We may also evaluate this personal data and combine it with other personal data, such as non-personal statistical information and other personal data we have collected about you, in order to derive information about your preferences and affinities with certain products or services.

Google Analytics

On our Sites, we use Google Analytics, an analysis service of Google, Inc. in the USA. Google Analytics uses Cookies that enable an analysis of the website use. Thereby, information about your behavior on our Sites (IP-address, type of the browser, name or your provider, date a time of access to our website, pages visited and length of stay) and the device used (PC, tablet, smartphone, etc.) are stored. This information is stored on a Google server in the USA. However, your IP address will first be shortened in the EU or the EEA. Only in exceptional cases will the full IP address be transmitted to the USA. In the USA, Google is bound by the US Privacy Shield Program. Google Analytics also makes it possible to assign data, sessions and interactions across several end devices to a pseudonymous user ID and thus to analyze the activities of an unknown user across devices. For more information, please see Google's Terms of Use and Privacy Notice.

You can prevent Google from collecting the data generated by the Cookie and relating to your use of the Sites (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:


Our Site uses DiVa, a counting pixel technology provided by Burda Direct Interactive GmbH, to analyze your behavior on our Sites. Thereby, information about your behavior on our Sites are collected, processed and stored, from which user profiles are created under a pseudonym. Wherever possible and reasonable, these usage profiles are completely anonymized. Cookies can be used for this purpose. The collected data, might be transmitted to Burda Direct Interactive. Burda Direct Interactive may use information that is created by visiting our Sites to create anonymized usage profiles. The data obtained without explicit consent of you will not be used to personally identify you and will not be merged with personal data of the bearer of the pseudonym.


Google's DoubleClick re-targeting cookie lets us serve personalized adverts to you when you're browsing other websites and social media platforms. You can control advert personalization on Google and partner websites here:


We work with Bazaarvoice to enable you to review our products. Bazaarvoice uses cookies to collect information from you which it uses to observe your behavior across multiple websites: please see the Bazaarvoice privacy policy here - -for more information on Bazaarvoice cookies.


Coremetrics serve a cookie onto your browser to help us with "analytics" – which is the way website operators try to understand how different categories of user use the website, so we can make it easier and quicker for you to find what you want and generally to improve the online experience. If you have created an account on our Site or and if you are logged on in this profile, a unique number identifying this profile is also being sent to Coremetrics in order to be able to match the web analytics data to this profile.


Qubit serve a cookie onto your browser to help us with "analytics" – which is the way website operators try to understand how different categories of user use the website, so we can make it easier and quicker for you to find what you want and generally to improve the online experience. Qubit does not track you across domains and therefore do not provide a universal opt out. Please use your browser settings to block or delete the Qubit cookie.

LinkedIn Insight Tag

The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics for LinkedIn ad campaigns. We have added it to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor's browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution operated by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.

Facebook pixel

Facebook Pixel and cookie enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular, we can see how our users move between devices when accessing and Facebook, to ensure that Bühler Facebook advertising is seen by those users who are most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the website. For more information please visit

Lead Forensics

Lead Forensics uses a small piece of code which tracks your IP address while visiting a website. Your IP address is then matched to data previously held by Lead Forensics, providing us with accurate information about your IP address , the date and duration of your visit, and the web pages you have visited. All of these data additionally provided by Lead Forensics are readily available in the public domain. We use Lead Forensics to better understand how you engage with our website and show you content we think will be most relevant to you, based on our understanding of your interests and preferences. More information can be found at

This Privacy Notice was issued on April 16th, 2019.